Are spirits brands ready to embrace the tech revolution?

There’s an app for that. The adage applies to spirits too, even if businesses in this industry don’t always avail themselves of the latest tech. A spreadsheet, maybe even a notebook, might get the job done, but various factors, from within the industry and without, are making it more important than ever to make use of the latest tools.

“There are good reasons why spirits has been slower than retail or banking,” says Stuart Maxwell, chief operations officer of Proof 8, an inventory and distillery management platform. “The product matures over years, and the skills are passed down. Anyone working in spirits knows there’s a healthy scepticism of anything that calls itself revolutionary.”