Armagnac’s back: how younger styles are shaping a new era

| The Spirits Business
While older vintages of Armagnac are still popular, newer expressions are becoming a hit with bartenders around the world, and subsequently with younger consumers.
Glass of armagnac

As consumer preferences change, and Armagnac producers court a new generation of drinkers, approachable and youthful expressions are gaining ground, in contrast with the older, traditional bottlings the category is known for. Time will tell whether there is room for both.

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