The latest in Low and No in the on-trade

Operators are building proper offerings, no longer relegated to the end of the drinks list, and making good use of the growing selection of top-quality products out there.

“What was once seen as a trend or a fad for so many, is now very much an integrated part of drinks culture,” says Camille Vidal, BCB’s No and Low ambassador and founder of La Maison Wellness. “Given the fact that people are going out less, we want to ensure that there are options for everyone, to encourage people to show up in different moments and create more points of contact and opportunities. There’s an amazing opportunity to create new drinking occasions, like a non-alcoholic cocktail for an afternoon lunch meeting, to attract more people and sell more.”

It’s about having no assumptions, making clear what options are available, and normalising these, says Vidal, who suggests welcoming guests with something like: “Would you like to start with something alcoholic or non-alcoholic today?”